ABOUT
PROVEN RESULTS
Central to everything DMCM does is to track and measure campaigns and to benchmark against objectives, to ensure both the best possible response and to continually learn and improve.
TARGETING
No matter how creative, well timed or incredible your campaign offer, targeting is the single most important factor to consider in developing a strategy and that’s our focus.
CREATIVITY
Essential to any DMCM campaign is that it be highly-creative and engaging so that it stands out, gets noticed, cuts through the media clutter and generates the best possible response for clients.
WHAT WE DO
DMCM was set up over 15 years ago by Peter Whelehan, one of Ireland’s leading experts in direct marketing and direct response advertising.
DMCM is a professional multi-award winning direct response agency with a tight core team of experienced direct marketing practitioners. DMCM is renowned for well-targeted, highly creative response-driven campaigns that deliver measurable results often through campaigns centred around high quality databases.
Campaigns are planned and implemented using a proven structured process. This starts with a written brief to get a clear understanding of what’s required. From the brief a strategy and creative approach is developed, and then co-ordianted and implemented in full from start to finish.
Our Work
Below is a cross section of just some of the campaigns we’ve conceived and executed for clients over the past while. We’ll be tweaking, updating and fine-tuning this section throughout the year so keep an eye on it as we’re just getting started!
PRESS – Interview: Peter Whelehan
PressB2B ACQUISITION – A tough nut to crack
Awards, Direct MailEWT Hard – Press Campaign
DR AdvertisingBRANDING – See Beyond Addiction
Branding/Design, DR Advertising, PressSALES PROMOTION – We’ve built something special
Auto, B2C Acquisition, Branding/Design, Direct Mail, Lead Gen, Sales PromotionDOOR DROP – GloHealth – Say Aaaah!
Direct MailB2B ACQUISITION: 4+6 = 10
Direct MailLEAD GEN – Netwatch – These are worthless
Direct MailAWARDS – DMCM wins at AIM
Awards, B2B Acquisition, Direct Mail, DR Advertising, Integrated, Press, RadioB2B ACQUISITION – Top secret
Awards, Direct MailBRANDING/DESIGN – Niall Mellon
Branding/DesignSEAT IRELAND – Direct Marketing “142 Reasons”
B2C Acquisition, Direct MailINTEGRATED – Take your pick
Awards, B2B Acquisition, Direct Mail, IntegratedB2C RETENTION – your ticket to space
B2B Retention, Direct MailB2B ACQUISITION – Fit for business
Direct MailB2B RETENTION – You’ll love what’s missing!
Awards, B2B Acquisition, B2B Retention, Direct Mail, DR Advertising, Lead Gen, Press, Sales PromotionB2B ACQUISITION – See the light
Direct MailDOOR DROP – EWT
Drop DoorDIRECT MAIL – White sheep of car finance
Auto, Awards, B2C Retention, Branding/Design, Direct Mail, Lead Gen, Sales PromotionBRANDING/DESIGN – Audi – Experience the extraordinary
Direct MailAWARDS – More gold!
AwardsB2C ACQUISITION – People like you
B2C Acquisition, DR Advertising, Press, RadioB2C ACQUISITION – Keep this under wraps
B2C Acquisition, Direct MailAUTO – Defying the Laws of Physics
Auto, Awards, B2C Retention, Direct Mail, Lead GenPRESS – CityJet – Get around more
DR AdvertisingAWARDS – DMCM shortlisted for multiple Awards – again!
AwardsDMCM continues to work across brands within VW
Awards, Direct MailB2C RETENTION – Power to Predict the Future
Awards, B2C Retention, Direct MailAWARDS – DMCM STRIKES GOLD AGAIN
AwardsB2B ACQUISITION – Don’t listen
Direct MailB2C ACQUISITION – FAST4WARD
Direct MailWEBSITE – Belmont Investments
Branding/DesignB2B ACQUISITION – Build winning connections
B2B Acquisition, Direct MailBRANDING/DESIGN – Abbey Badges
B2C Acquisition, Branding/Design, Digital/Online/WebAWARDS – DMCM wins 16!
AwardsAUTO – Fastforward
Auto, Direct MailDIGITAL/ONLINE/WEB – untapped potential of email
Digital/Online/WebDOOR DROP – Energia – Do not disturb!
Direct MailB2C RETENTION – VW BANK
Auto, Awards, B2C Retention, Branding/Design, Direct Mail, Lead Gen, Sales PromotionAWARDS – Big wins in 2017
Awards
TESTIMONIALS
From the Blog
PRESENTATION: BEST OF IRISH BREAKFAST
Presenting DMCM’s ‘Bursting with Curiosity’ case study which won multiple Golds and helped DMCM to win Agency of the Year 2018-2019.
CASE STUDY: BURSTING WITH CURIOSITY
DMCM’s own B2B acquisition campaign won more Golds than any campaign in Ireland in 2018. To find out why, email info@dmcm.ie and we’ll set up a time to show you the case study!
AWARDS: DMCM WINS AGENCY OF THE YEAR 2018-2019
Sneak a peak at DMCM’s promo video played on Awards night which poked a bit of fun at their MD on the night.
PODCAST: DIRECT MAIL TO INCREASE REVENUE
The B2B Show invited DMCM to do a podcast on how direct mail can help increase sales revenue. Listen here.
VIDEO: ON CAMERA
Over 10,000 people have viewed Peter’s recent interview with Business Plus Magazine, in which he gives some Direct Resposne tips and pointers.
The wider DMCM network
In addition to DMCM’s internal resource, over 15 years we have developed an approved and comprehensive network of specialist partners. No two briefs are the same, so every project is different and requires a skillset that is tailored to the brief. Our partners give us discounted rates, which we then pass on to our clients so they get a better deal.
Think of it in much the same way as an architect or builder will design, oversee and manage a project. While they’ll usually have a tight core team who ‘make it happen’, they then need a more complex network of specialists (plumbers, electricians, plasterers, roofers, painters, tilers and so on) who they pull in to the job on as ‘as required’ basis, depending on the nature and extent of the project.