We execute end-to-end campaigns from briefing through creative concepts inc. print, production and post-campaign evaluation

Now you (or your team) can learn how to execute campaigns of your own by enrolling in our online training masterclass



Central to everything DMCM does is to track and measure campaigns and to benchmark against objectives, to ensure both the best possible response and to continually learn and improve.


No matter how creative, well timed or incredible your campaign offer, targeting is the single most important factor to consider in developing a strategy and that’s our focus. 


Essential to any DMCM campaign is that it be highly-creative and engaging so that it stands out, gets noticed, cuts through the media clutter and generates the best possible response for clients. 



DMCM was set up over 20 years ago by Peter Whelehan, one of Ireland’s leading experts in direct marketing and direct response advertising.

DMCM is an Agency of the Year Winner and multi-award winning direct response advertising and marketing agency.  DMCM is renowned for well-targeted, response-driven creative advertising campaigns that deliver measurable results. Campaigns often incorporate best practice direct mail marketing.

Campaigns are planned and implemented using a proven and structured process. This starts with a written brief to get a clear understanding of what’s required.  From the brief a strategy and creative approach is developed, and then co-ordianted and implemented in full from start to finish. 

B2B and B2C / Acquisition and Retention / Lead Generation
DR Advertising / Direct Marketing / Project Management / Consulting
Conceptualisation / Creative Strategy and Development / Copywriting
Art Direction / Layout / Design / Typesetting / Finished Art
Database Management / Print / Production / Fulfilment


What We Do

What We Do

DMCM conceives and executes B2B and B2C acquisition and retention campaigns. This often starts with a database and builds through the line in to other direct response advertising media channels.

DR Consultancy

DR Consultancy

The worlds most iconic buildings were built by understanding the client brief. Then an architects plan was developed. Marketing is no different. Collaboration is key and getting a clear understanding of the brief is essential to DMCM.



Starting with concepts and creative development DMCM develops, layout and designs for creative strategy, including copywriting and art direction to ensure the most impactful visual and response-driven campaign.



DMCM knows and understands production techniques and the detail of print and fulfilment, so campaigns are produced to the highest possible standards.



DMCM manages every aspect of campaigns, from initial briefing and strategy development, through campaign execution to post campaign analysis for clients who lack the resource or expertise to be able to do it themselves.

Our Work

Below is a cross section of just some of the campaigns we’ve conceived and executed for clients over the past while. We’ll be tweaking, updating and fine-tuning this section throughout the year so keep an eye on it as we’re just getting started!


From the Blog



Presenting DMCM’s ‘Bursting with Curiosity’ case study which won multiple Golds and helped DMCM to win Agency of the Year.


Over 10,000 people have viewed Peter’s recent interview with Business Plus Magazine, in which he gives some Direct Resposne tips and pointers.

Click here to view

The wider DMCM network

In addition to DMCM’s internal resource, over 20 years we have developed an approved and comprehensive network of specialist partners. No two briefs are the same, so every project is different and requires a skillset that is tailored to the brief. Our partners give us discounted rates, which we then pass on to our clients so they get a better deal.

Think of it in much the same way as an architect or builder will design, oversee and manage a project. While they’ll usually have a tight core team who ‘make it happen’,  they then need a more complex network of specialists (plumbers, electricians, plasterers, roofers, painters, tilers and so on) who they pull in to the job on as ‘as required’ basis, depending on the nature and extent of the project.

Get in touch...


  • Give a call or fill in the form if you’re considering a campaign.
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  • 101 @ 56 Fitzwilliam Square,
    Dublin 2,
    D02 X224,
  • Phone: +353 (0)1 602 4766
  • Email: enquiry@dmcm.ie

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