Non-personalised door drops are all about numbers (and spreadsheets)! Typically they work on a high volume, low cost and low response rate model. Because of the low cost per unit to print, produce and distribute they don’t usually need a high response rate to deliver a good return on investment. They’re also an ideal medium to split test formats, offers, creative. Big companies aren’t doing door drops because they don’t work! Approached in the right way, and with the right strategy, door drops can deliver amazing results.
“Hard Water Campaign” – read more here
