B2B ACQUISITION – Fit for business

Fit For Business – Acquisition Campaign

The campaign inspired Aviva’s tier one prospects to keep fit while also giving them a chance to help out a charity of their company’s choice.

The campaign, which uses the popular health tracker Fitbit Zip, was a first of its kind in Ireland. The tracker allowed Aviva to gather aggregate data from participants and to communicate directly with them using an online dashboard. The users themselves could see their own activity information, set daily goals and challenge their peers.

It was a fantastic way to promote Aviva’s new Fit For Business plan. The campaign motivated the recepients towards a more active and a healthier lifestyle. In the process we were able to communicate and support the users each step of the way using the online dashboard.