This direct mail campaign’s concept expresses ‘perfect’ by highlighting, with pride, the iterations it has taken VW to launch the 6th and 4th generation of the Caddy and Transporter respectively. VW has always been the best/heritage so our outer envelope copy line teases the versions of each.
We brought ‘perfect’ to life with the expression ‘A Perfect 10’. A gate-fold format then allows us to cleverly champion both vehicles in the one mailing.