Check out recent interview in summer edition of Business Plus Magazine: Interview: Peter Whelehan
DMCM continued its run of annual award-winning success again this year with another great haul at the 2017 Smart Marketing Awards.
DMCM won a range of Gold, Silver and Bronze Awards for clients and in particular SEAT Ireland and Volkswagen Bank.
While DMCM has completed very recent campaigns for 2017 for Audi Finance, the launch of the new SEAT Ateca and to generate pre-sales for 2017 for the SEAT Leon and Ibiza, here’s a look back at three other successful creative campaigns completed for The Volkswagen Group in 2016.
While GloHealth is now part of Irish Life, the beginning of 2016 culminated in the execution of a nationwide creative door drop campaign, Say Aaaaaah! for GloHealth for it’s GloDoc product. In August 2016 the Irish Life Group assumed control of GloHealth, which now operates under the Irish Life Health brand name.
A mid-year highlight was a database project initiated from Dublin by Sodexo Ireland but executed for Sodexo in the UK.
To highlight the fact that VW Bank were offering to pay customers motor insurance if they took out finance, a highly creative response-driven campaign was designed to communicate the proposition.
It leveraged the concept of a tax and insurance disc holder that sits in every car and used it as a vehicle to communicate the campaign message. The disc holder held 2 pieces that looked, at first glance, like a real tax and insurance disc.
But when taken out of the holder and opened up they were revealed as the letter and brochure elements of the campaign, which highlighted the fact that if the recipient took out finance with VW Bank before a clearly specified deadline then they’d have no insurance to pay for the coming year. VW Bank would reward them by paying it for them, as a ‘thank you’ for taking out finance with them.
The new SEAT Leon and Ibiza are all about innovation and technology, with extra special offers and upgrade packs available on both models. To convey this from the outset the campaign led with a metallic silver outer envelope.
Inside we used clever paper engineering and infinity folds to being alive the SEAT brand tagline: Technology to Enjoy.
Highly creative direct marketing campaign focused on targeting then most likely purchasers of commercial vehicles: tradesmen such as plumbers, electricians, carpenters and independent builders, but also potential fleet prospects in larger organisations.
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