SEAT – Turns things up a gear!

Campaign summary

The new SEAT Leon and Ibiza are all about innovation and technology, with extra special offers and upgrade packs available on both models.  To convey this from the outset the campaign led with a metallic silver outer envelope.

Inside we used clever paper engineering and infinity folds to being alive the SEAT brand tagline: Technology to Enjoy.

The copy in the piece went on to reinforce the actions the recipient are taking to highlight the offerings in a playful and engaging way to ensure it was both memorable but also that it generated the best possible response with clever offers, a strong call to action and a clear cut off deadline to create a sense of urgency around the campaign.