B2B ACQUISITION – 4 +6 = 10

In launching the 6th and 4th generation of the Caddy and Transporter respectively.

This concept expresses ‘perfect’ by highlighting, with pride, the iterations it has taken VW to get here. VW has always been the best/heritage so our outer envelope copy line teases the versions of each.

We bring perfect to life with the expression ‘A Perfect 10’. A gate-fold format then allows us to cleverly champion both vehicles in the one mailing.