Black and White Situation – Direct Marketing
This unique campaign positioned VW Bank as the white sheep in a flock of black sheep of banks offering punitive terms and rates for motor loans. VW Ban
VW Bank brought a 0% finance offer to market targeting existing VW finance customers to move them to 0% (when they purchased a new car).
The 0% rate was an offer that couldn’t be beaten and the engaging creative ensured VW Banks offer would ‘stand out from the flock’ in challenging recipients not to let other banks ‘pull the wool over your eyes’ with their offers!