B2C ACQUISITION – Fastforward

FAST4WARD Direct Marketing Example

To get one step ahead of the competition SEAT Ireland introduced unique product offers across the entire SEAT range for it’s 2014 registrations. But to avail of the unique offers, customers are required to buy between October and December 2013.

This formed the basis of the Fast4ward 2014 concept which was brought to life in a unique, engaging and highly targeted DM campaign which took on a life of it’s own!

The brochure within the DM piece contained a pull the tab that literally brought the campaign to life!

The brochure contained all the offers with the retouched rev counter visual on the right panel of each page literally flickering up and down between the October to December deadline, to reinforce the importance of ordering within this time frame to avail of the offer – leaving it until January 2014 would simply be too late!

Award winning marketing campaign