FAST4WARD Direct Marketing Example
To get one step ahead of the competition SEAT Ireland introduced unique product offers across the entire SEAT range for it’s 2014 registrations. But to avail of the unique offers, customers are required to buy between October and December 2013.
This formed the basis of the Fast4ward 2014 concept which was brought to life in a unique, engaging and highly targeted DM campaign which took on a life of it’s own!
The brochure within the DM piece contained a pull the tab that literally brought the campaign to life!