BRANDING – See Beyond Addiction

DMCM is working with The Rutland Centre to promote addiction awareness within companies by targeting decision-makers and influencers and challenging them by asking them “Is addiction getting the upper hand?” within their organisations and with some of their employees.

The campaign focus is B2B direct mail but includes a number of other elements including posters.  It will initially target businesses then be adapted to target the likes of sports cubs, colleges, emergency services and both the public and private sector.