Today direct mail is currently proving one of the most responsive channels for both B to B and B to C campaigns! Why? Because there is less of it happening. So the campaigns that are being executed are getting more cut through. And with better, cleaner and more segmented databases the right messages are getting to the right people (literally rather than in a digital/online way). Direct mail is trusted more than online channels and creates a physical engagement that neither above the line nor social media can compete with, which results in better cross selling opportunities, higher return on investment and lower cost per acquisition.
“We’ve built something special” – read here
“Take your pick” – read here
“Have you met your match?” – read here
“Top Secret for Your Eyes Only” – read here