The Art of Bread
We developed a Facebook promotion to engage followers with the Brennans brand online through Facebook, migrating this engagement offline to literally physically engage a family audience in a fun, imaginative and interesting way with the brand and in a way that will encourage them to become brand advocates.
We asked people to get creative with their family using their very own Brennans Bread wrapper for a chance to win a Family holiday. The uses were asked to take a picture of their Brennans Origami for their chance to win. The top three entries went to a Facebook vote!