BRANDING/DESIGN – Audi – Experience the extraordinary

Audi Ireland – Experience the extraordinary

This idea champions all those little extra enhancements and improvements that make the new A7 extraordinary. A small on the outer envelope in the style of the Audi outline drawing hints and teases the idea of little things having the greatest impact.

Our brochure changes to a long narrow 6 panel landscape format for impact and included a full spread image of the sketch line drawing of the new A7 which folds open to reveal a full length landscape photograph of the new A7 printed with premium UV varnish finish.

The mini-images featured inside to served to highlight all the little enhancements and extras available on the new A7.

Our idea even extended to a little extra customer service too, by offering the recipient a mini valet while they’re out taking their test drive in the new A7!