Check out recent interview in summer edition of Business Plus Magazine: Interview: Peter Whelehan
"It was a pleasure working with DMCM. The collaboration worked a treat. Their highly efficient project management ensured a high-quality creative campaign was delivered within a very tight timeline. The campaign stood out and generated excellent (and measurable) result for us."
Claire Percy, Marketing Programme Manager, Chartered Accountants Ireland.,
"We’ve been working with the team at DMCM for a long time now. They offer great value and are always eager to deliver for us. They’re strong on strategic and creative thinking and always execute campaigns to the highest standard and with a keen eye on delivering great results."
Barry Shevlin, Managing Director Global Home Improvements.,
"We have been working with DMCM for over 5 years. In that time they have conceived and executed numerous highly creative and insightful campaigns. These campaigns have engaged our customers in ways that ensured maximum cut-through, which in turn delivered optimum response and return on investment to help drive our bottom line. They’ve been a pleasure to work with and nothing has been too much trouble either!"
Jennifer Kilduff, Marketing Specialist, Volkswagen Bank.,
Over the past three years DMCM has delivered great work for us, from strategic branding through to direct marketing. Not only have DMCM been fun to work with, but each project was delivered in a highly professional manner and with strong creative execution. This has helped us get stand-out and contributed in a significant way to building our own brand, which in turn has helped us deliver on our own strategic marketing objectives. I’d strongly recommend DMCM as a marketing agency to any potential client.
Maebh Leahy, CEO, The Rutland Centre.,
“DMCM offers innovation and originality and therefore more effectiveness. DMCM understand our business and provides the levels of support to assist our dealer network with flexibility which enables us to meet our deadlines and achieve our business and marketing goals.”
Cian O’ Brien, Director, SEAT Ireland.,
“DMCM is all about delivering measurable results and real value through highly targeted, creative and engaging campaigns that communicate a clear proposition, get noticed and generate a direct response. They’re a pleasure to do business with too!”
Tomas O’Leary, Managing Director, Origina.,
“I highly recommend DMCM. On the ball in terms of interpreting briefs, cost-effective and ideas-driven, DMCM has produced excellent targeted below the line programmes for us time and time again. Not only have our campaigns produced the desired results but they have also won numerous Awards over the years for results and creativity.”
Karen Kavanagh, Marketing Director, Neopost Ireland.,
“I have worked with DMCM on several different projects and they manage to interpret the brief very well and deliver interesting and targeted campaigns on time and within budget. I would definitely recommend DMCM to any organisation looking for a cost effective, creative and efficient service.”
Susan Dempsey, Regional Marketing Director, Icon Clinical Trials.,
“DMCM has been leading the Relationship Marketing plans for one of our brands and have taken full ownership and responsibility for our RM Programme and partnered very successfully with our agencies on behalf of Diageo to lead the RM agenda for Harp and launch Harp Ice Cold by delivering great communications on time and within budget. DMCM is a great asset to any business in the area of Direct Marketing, be it to work with existing teams and resources or take on full responsibility for driving RM communications plan.”
Asta Lund, Digital and Relationship Marketing Manager, Diageo Ireland.,
“DMCM was engaged by the Brand Management Unit in AIB Bank. DMCM joined the Project Implementation Team that was responsible for the communications rollout for the introduction of Chip & Pin Debit and Credit Cards. DMCM was a great asset to the team. They paid great attention to detail and had excellent project management and interpersonal skills. Their experience in direct marketing meant that they were able to ‘hit the ground running’ and have an immediate impact on the team.”
Joanne Lee, Head of Brand Management, AIB.,
“Over the past two years, working with DMCM on DM campaigns was a pleasure. I found DMCM to be dedicated, focused, creative, highly efficient and with a great attention to detail. I look forward to working with DMCM on future campaigns.”
Vari McGreevy, Director of Marketing, Radisson SAS Farnham Estate.,
“I was a client of DMCM, for 4 years while at General Motors. Working with DMCM was always a pleasure – their interpretation of the brief is spot on, as is the ability to identify a targeted database and to deliver projects to the highest creative standards, on time and within budget. DMCM’s business model allows them to act like an in-house DM department – an invaluable service for a large company with a small marketing department. I recommend DMCM’s services to anyone who wants to build their business through outstanding direct marketing.”
Emily Holland, Marketing Manager, General Motors/Opel Ireland.,
“DMCM worked with us on the HARP lager brand, managing the brand’s RM and Digital programme at a time when we needed extra resource. DMCM got up to speed on Diageo processes extremely quickly and working with our agency partners delivered outstanding creative on time and within budget. DMCM’s key strengths are their flexibility, superb understanding of RM processes, high standards and of course their friendly and positive attitude. DMCM was a key part of the brand team during this period and was able to deliver results with very little direction.”
Sarah Douglas, Harp Marketing Manager, Diageo Ireland.,
While DMCM has completed very recent campaigns for 2017 for Audi Finance, the launch of the new SEAT Ateca and to generate pre-sales for 2017 for the SEAT Leon and Ibiza, here’s a look back at three other successful creative campaigns completed for The Volkswagen Group in 2016.
While GloHealth is now part of Irish Life, the beginning of 2016 culminated in the execution of a nationwide creative door drop campaign, Say Aaaaaah! for GloHealth for it’s GloDoc product. In August 2016 the Irish Life Group assumed control of GloHealth, which now operates under the Irish Life Health brand name.
A mid-year highlight was a database project initiated from Dublin by Sodexo Ireland but executed for Sodexo in the UK.
In addition to DMCM’s internal resource, over 15 years we have developed an approved and comprehensive network of specialist partners. No two briefs are the same, so every project is different and requires a skillset that is tailored to the brief. Our partners give us discounted rates, which we then pass on to our clients so they get a better deal.
Think of it in much the same way as an architect or builder will design, oversee and manage a project. While they’ll usually have a tight core team who ‘make it happen’, they then need a more complex network of specialists (plumbers, electricians, plasterers, roofers, painters, tilers and so on) who they pull in to the job on as ‘as required’ basis, depending on the nature and extent of the project.
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