WELCOME TO DMCM
DMCM was set up in 2003 by Peter Whelehan, one of Ireland’s leading direct marketing practicioners. Over the years Peter has held senior positions with a number of Ireland’s leading agencies where he consistently won awards and built a reputation as one of Ireland’s foremost experts in direct marketing consultancy and project management.
A UNIQUE AGENCY MODEL
DMCM’s business model is based around research which indicated that clients feel agencies no longer offer the value for money they once did. Massive overheads and unwieldy agency teams are just two issues that now contribute to prohibitively high agency fees and ineffective solutions to client briefs.
WHAT HAPPENS AT DMCM
DMCM offers consultancy on all aspects of direct marketing and campaign management including strategy, acquisition and retention, loyalty, direct response, advertising, relationship marketing and digital.
Clients brief a senior (direct) marketing expert directly (no big account team to subsidise) and work closely with that expert from the beginning to the end of the campaign. The expert hand picks a team of the very best (often award-winning) professionals from the industry to help execute the brief and implement the campaign. The composition of the team depends on the nature and complexity of the brief. Dealing directly with one senior contact combined with a low-overhead model allows DMCM provide clients with a more direct service and at highly competitive rates compared to traditional agencies.
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